OUR STORY

At Fashion Forward 21 our mission is to empower and educate women to live a life they love through Active Living and the daily practice of Move, Nourish, Believe.

We design Activewear because we want our products to change the way you live, to transform the way you think, but most importantly, the way you FEEL about getting active. We create garments that will move with you, sweat with you, breathe with you and stretch with you.

"I STARTED DESIGNING ACTIVE WEAR BECAUSE I WANTED WOMEN
TO THINK DIFFERENTLY ABOUT THEIR WORKOUTS"

Over 5 years ago, our founder - didn’t just join the Activewear category. She invented it.

Sewing workout wear for herself whilst working as a fitness instructor in Brisbane Australia.  What was initially a personal frustration at the lack of uninspiring workout clothes soon led to women in her classes queuing to place orders. This quickly became a full-time job.

"I BELIEVE IF YOU WEAR ACTIVEWEAR YOU'LL BE MORE ACTIVE"

From the very beginning vision for the brand has extended beyond just creating an Activewear product.  It is a way of life that constantly inspires the brand’s Active Living philosophy and daily practice of Move, Nourish and Believe.

"WHAT MAKES ACTIVEWEAR DIFFERENT IS THAT WE DESIGN FOR AN ACTIVE LIFE"

We are continually researching to develop new pieces that will evolve our Activewear forward into the future.  We design just for women and our garments are created to feel like an extension of YOU.

"I WANT TO INSPIRE YOU TO LIVE YOUR LIFE AT 100%"

The Fashion Forward 21 brand icons represent the daily practice of Move, Nourish and Believe - Moving every day, Nourishing from the inside out and Believing that anything is possible. They appear on every Fashion Forward 21 garment as a constant reminder that Active Living is more than just words. These icons are a personal reminder, every day to act on your dreams, work on your wellness and truly believe that anything is possible.

"WE WANT YOU TO FALL IN LOVE WITH TAKING CARE OF YOURSELF"

So every month we commit to 70 -100 new collection pieces available, because we believe it’s about so much more than just feeling good in new Activewear – when you wear it’s about feeling your BEST.

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